Overview
Designing for Safety
Driver App & Fleet App
2022-2024
Senior UX Designer
Strategy & design leadership
Product Research
Driving value to users
Limiting risk
Measured Outcomes
Effectiveness & Optimization
Driver Productivity
50%
of time saved
Cut Pre & Post-Trip Time by 50% with Digital Solutions!
Design System
80%
of time spent
Empowering 40 Engineers, Ensuring Consistency, and Boosting Code Efficiency, potentially saving 20-30% in engineering time.
Digital Inspections
50%
faster inspections
Slash roadside inspection time by up to 50%, boosting operational efficiency.
Key Learnings
Leadership & Influence
Mobile Design System implementation.
Installed user research standards for PMs & junior UX.
Corrected expectations, agreements, & alignment.
How can we digitize fleet processes to enhance speed, modernize, and optimize?
The Situation
The Miller Brothers
Fleet managers enhance productivity &
modernize operations.
The Miller Brothers are committed to safety, compliance, and efficiency.
Approach
Starting Over
Primary Objective
Add features, leapfrog the competition.
Modernize manual processes.
Secondary Objectives
Completely rebuild in a new code language.
Mobile design system.
New Feature
Driver Workflows
How can we;
We have been bleeding users for years.
Motive stopped adding value.
Manual processes are very risky, we started here.
Internal Struggles
Navigating Challenges
Unrealistic expectations & timelines
Inexperienced dev teams
The right way takes time, or we defeat ourselves
Heatin’ Up
Talking to Customers
Casey: Miller Expedited
“It takes too long to fill this out. Ive been driving for 30+ years, so I know exactly what to check on my truck before I start, and what to check when i’m done.”
Travis: Miller Expedited
“... but even with what you have here, these are all part of the checklist, but there needs to be more items... is there a way we can add more as we grow?”
Key Turning Point
Strategic Shift
We aren't getting it right.
Every fleet is different, and common approaches are rare.
How do you solve for something without any patterns?
If we can’t control it, why try to?
Instead, we should empower users to match their process.
Letting users do it their way, its a great way to stop the bleeding of users trying to digitize their processes.
CUSTOMIZATION
or face
ANNIHILATION
Staker Parson
Construction
Miller Expedited
Shipping
Halliburton
Trucking
Select Energy
Water Solutions
Energy Logistics
Trucking
Golden Box Transport
Trucking
ICDON Logistics
Trucking
Mountain Flower
Trucking
Let's Explore One of the New Features
For more details
Let's schedule a deep dive!
We’d work great together!
Home
Overview
Designing for Safety
Driver App & Fleet App
2022-2024
Senior UX Designer
Strategy & design leadership
Product Research
Driving value to users
Limiting risk
Measured Outcomes
Effectiveness & Optimization
Driver Productivity
50%
of time saved
Cut Pre & Post-Trip Time by 50% with Digital Solutions!
Design System
80%
of time spent
Empowering 40 Engineers, Ensuring Consistency, and Boosting Code Efficiency, potentially saving 20-30% in engineering time.
Digital Inspections
50%
faster inspections
Slash roadside inspection time by up to 50%, boosting operational efficiency.
Key Learnings
Leadership & Influence
Mobile Design System implementation.
Installed user research standards for PMs & junior UX.
Corrected expectations, agreements, & alignment.
How can we digitize fleet processes to enhance speed, modernize, and optimize?
The Situation
The Miller Brothers
Fleet managers enhance productivity &
modernize operations.
The Miller Brothers are committed to safety, compliance, and efficiency.
Approach
Starting Over
Primary Objective
Add features, leapfrog the competition.
Modernize manual processes.
Secondary Objectives
Completely rebuild in a new code language.
Mobile design system.
Internal Struggles
Navigating Challenges
Unrealistic expectations & timelines
Inexperienced dev teams
The right way takes time, or we defeat ourselves
Let's Explore One of the New Features
New Feature
Driver Workflows
How can we;
We have been bleeding users for years.
Motive stopped adding value.
Manual processes are very risky, we started here.
Heatin’ Up
Talking to Customers
Casey: Miller Expedited
“It takes too long to fill this out. Ive been driving for 30+ years, so I know exactly what to check on my truck before I start, and what to check when i’m done.”
Travis: Miller Expedited
“... but even with what you have here, these are all part of the checklist, but there needs to be more items... is there a way we can add more as we grow?”
Staker Parson
Construction
Miller Expedited
Shipping
Halliburton
Trucking
Select Energy
Water Solutions
Energy Logistics
Trucking
Golden Box Transport
Trucking
ICDON Logistics
Trucking
Mountain Flower
Trucking
Key Turning Point
Strategic Shift
We aren't getting it right.
Every fleet is different, and common approaches are rare.
How do you solve for something without any patterns?
If we can’t control it, why try to?
Instead, we should empower users to match their process.
Letting users do it their way, its a great way to stop the bleeding of users trying to digitize their processes.
CUSTOMIZATION
or face
ANNIHILATION
For more details
Let's schedule a deep dive!
We’d work great together!
Home
Home
Overview
Designing for Safety
Designing for Safety
Driver App & Fleet App
2022-2024
Senior UX Designer
Strategy & design leadership
Product Research
Driving value to users
Limiting risk
Measured Outcomes
Effectiveness & Optimization
Effectiveness & Optimization
Driver Productivity
50%
50%
50%
of time saved
Cut Pre & Post-Trip Time by 50% with Digital Solutions!
Design System
80%
80%
80%
of time spent
Empowering 40 Engineers, Ensuring Consistency, and Boosting Code Efficiency, potentially saving 20-30% in engineering time.
Digital Inspections
50%
50%
50%
faster inspections
Slash roadside inspection time by up to 50%, boosting operational efficiency.
Key Learnings
Leadership & Influence
Leadership & Influence
Mobile Design System implementation.
Mobile Design System implementation.
Installed user research standards for PMs & junior UX.
Installed user research standards for PMs & junior UX.
Corrected expectations, agreements, & alignment.
Corrected expectations, agreements, & alignment.
Key Learnings
Approach
Leadership & Influence
Starting Over
Mobile Design System implementation.
Installed user research standards for PMs & junior UX.
Corrected expectations, agreements, & alignment.
Fleet managers enhance productivity &
modernize operations.
The Miller Brothers are committed to safety, compliance, and efficiency.
Primary Objective
Add features, leapfrog the competition.
Modernize manual processes.
Secondary Objectives
Completely rebuild in a new code language.
Mobile design system.
Approach
Internal Struggles
Starting Over
Navigating Challenges
Primary Objective
Add features, leapfrog the competition.
Modernize manual processes.
Secondary Objectives
Completely rebuild in a new code language.
Mobile design system.
Unrealistic expectations & timelines
Inexperienced dev teams
The right way takes time, or we defeat ourselves
Internal Struggles
Heatin’ Up
Navigating Challenges
Talking to Customers
Unrealistic expectations & timelines
Inexperienced dev teams
The right way takes time, or we defeat ourselves
How can we;
We have been bleeding users for years.
Motive stopped adding value.
Manual processes are very risky, we started here.
Casey: Miller Expedited
“It takes too long to fill this out. Ive been driving for 30+ years, so I know exactly what to check on my truck before I start, and what to check when i’m done.”
Travis: Miller Expedited
“... but even with what you have here, these are all part of the checklist, but there needs to be more items... is there a way we can add more as we grow?”
Heatin’ Up
Key Turning Point
Talking to Customers
Strategic Shift
Casey: Miller Expedited
“It takes too long to fill this out. Ive been driving for 30+ years, so I know exactly what to check on my truck before I start, and what to check when i’m done.”
Travis: Miller Expedited
“... but even with what you have here, these are all part of the checklist, but there needs to be more items... is there a way we can add more as we grow?”
We aren't getting it right.
Every fleet is different, and common approaches are rare.
How do you solve for something without any patterns?
We aren't getting it right.
Every fleet is different, and common approaches are rare.
How do you solve for something without any patterns?
If we can’t control it, why try to?
Instead, we should empower users to match their process.
Letting users do it their way, its a great way to stop the bleeding of users trying to digitize their processes.
If we can’t control it, why try to?
Instead, we should empower users to match their process.
Letting users do it their way, its a great way to stop the bleeding of users trying to digitize their processes.
The Situation
The Miller Brothers
Fleet managers enhance productivity &
modernize operations.
The Miller Brothers are committed to safety, compliance, and efficiency.
How can we digitize fleet processes to enhance speed, modernize, and optimize?
How can we digitize fleet processes to enhance speed, modernize, and optimize?
The Situation
The Miller Brothers
Fleet managers enhance productivity &
modernize operations.
The Miller Brothers are committed to safety, compliance, and efficiency.
Approach
Starting Over
Primary Objective
Add features, leapfrog the competition.
Modernize manual processes.
Secondary Objectives
Completely rebuild in a new code language.
Mobile design system.
Internal Struggles
Navigating Challenges
Unrealistic expectations & timelines
Inexperienced dev teams
The right way takes time, or we defeat ourselves
New Feature
Driver Workflows
How can we;
We have been bleeding users for years.
Motive stopped adding value.
Manual processes are very risky, we started here.
Let's Explore One of the New Features
Let's Explore One
of the New Features
New Feature
Driver Workflows
How can we;
We have been bleeding users for years.
Motive stopped adding value.
Manual processes are very risky, we started here.
Heatin’ Up
Talking to Customers
Casey: Miller Expedited
“It takes too long to fill this out. Ive been driving for 30+ years, so I know exactly what to check on my truck before I start, and what to check when i’m done.”
Travis: Miller Expedited
“... but even with what you have here, these are all part of the checklist, but there needs to be more items... is there a way we can add more as we grow?”
Staker Parson
Construction
Miller Expedited
Shipping
Halliburton
Trucking
Select Energy
Water Solutions
Energy Logistics
Trucking
Golden Box Transport
Trucking
ICDON Logistics
Trucking
Mountain Flower
Trucking
Staker Parson
Construction
Miller Expedited
Shipping
Halliburton
Trucking
Select Energy
Water Solutions
Energy Logistics
Trucking
Golden Box Transport
Trucking
ICDON Logistics
Trucking
Mountain Flower
Trucking
Key Turning Point
Strategic Shift
We aren't getting it right.
Every fleet is different, and common approaches are rare.
How do you solve for something without any patterns?
If we can’t control it, why try to?
Instead, we should empower users to match their process.
Letting users do it their way, its a great way to stop the bleeding of users trying to digitize their processes.
CUSTOMIZATION
or face
ANNIHILATION
CUSTOMIZATION
or face
ANNIHILATION
For more details
Let's schedule a deep dive!
Let's schedule a deep dive!